In the year 1900, Edison invented the gramophone, music is a recorded experience for the firist time, Fischinger experiments with recording sound and vision on film.
1927 came the first sound film, the Jazz singer "people wanted to see".
1930s introduced Soundies- 3minutes musical films. produced in New York, chicago and Hollywood between 1940 and 1946 often including short dance sequences.
1939- Panoram invented
1960s- Scopitone (like a juke box, but with videos). It was a forerunner of music video
there was a change in the musical landscape which now meant there was competition from multi-niche outlets e.g. we want to watch R&B we have TV and has different genre of music. so we are spoilt for choice in what type of genre we would like to listen to and watch.
Music videos are very essential for a recording artist today because the music videos itself is more important to the audiences rather than the actual vocals of the artists as they get buyers and more audience response by how good their music videos are.
music is more advanced now because as the audience we have a wider choice of what 'type' or 'genre' we could listen too. created a more niche option. for example music is now catergorized in different genres such as R&B, Rock and roll, POP, classical, jazz, arabian pop to australian pub rock. they have narrowed down to the most little niches there could be from huge genres such as R&B and hip hop and pop to genres such as furniture music and fusion jazz.
The first music video to come out on MTV was 'Video killed the Radio star' by the Buggles. This video uses sex to sell .. taking advantage of a womans attractiveness.
The music industry mainly convey the ideas of drugs, sex, rock n roll, relationships, being rebellious and having a good time.
Intertextuality is important to the music industry as it may gain more audiences and may buy more of a certain artists CD.
For example Cheryl coles music video 'Promise this' the end clip looks a lot like the Flake advert, so this may get 'flake lovers' to watch and buy her songs and also have more fans.
Friday 1 October 2010
CD-Cover analysis
I analysed JLS's CD cover:
The genre was depicted through the CD cover as i could tell by their ethnicity that their genre would be R&B, as well as their casual clothing and having the 'pretty boy' look. The front cover image itself i could tell by the body language that their genre would be R&B. they had the normal and casual look.
Colours/connotations: the ccolours on the CD cover are dull and pale with having under their name JLS their represented primary colours. This represents the individual singers in JLS.
On the CD cover it has images of themselves in a casual way. They maybe showing this because this would engage the target audiences interests.
Representations: The JLS represent young casual black boys who are into R&B as well as POP.
JLS's target audience would be young teenage girls, also on the CD cover they have their own song lyrics, this could be so that the fans could sing along and wont feel left out.
The features of the CD cover are having pictures of themselves, still going for the pretty/good boy' look to go for the niche audience of young people.
Sweding Task- Britney Spears
Making the actual music video as well as story boarding was a very complex task.
Our team had a Britney Spears Song; we had a specific scene on the dance routine in her music video, we had to immitate that scene on our own. this was difficult as the dancers in our team had to learn the dance moves and also try their best to do it with the timing of the song.
This was one of the difficulties we faced as some dancers were slower than others.
Story boarding was difficult as we had to note down every little detail of the music video and the different sections so that other teams could make the video out of it. we had to make sure that the story boarding was clear enough for other teams to understand.
we needed a good crew management to keep our team focused so that our aim is set on one thing and the team dont wonder off and make the process of making the music video very time consuming.
Clapper boards are very useful as when it comes down to editing so that we know which clips it was that we wanted for the actual music video, and not the wrong clips, without the clapper board it would be difficult to identify which clips we was most proud of.
The range of shots were needed too keep the audience attention and not to bore them. If we was to keep the music video in one or two various shots it is most likely the audience would lose interest in the music video, so having various shots would help keep their interest. So having various shots has its importance in making a music video.
Our team had a Britney Spears Song; we had a specific scene on the dance routine in her music video, we had to immitate that scene on our own. this was difficult as the dancers in our team had to learn the dance moves and also try their best to do it with the timing of the song.
This was one of the difficulties we faced as some dancers were slower than others.
Story boarding was difficult as we had to note down every little detail of the music video and the different sections so that other teams could make the video out of it. we had to make sure that the story boarding was clear enough for other teams to understand.
we needed a good crew management to keep our team focused so that our aim is set on one thing and the team dont wonder off and make the process of making the music video very time consuming.
Clapper boards are very useful as when it comes down to editing so that we know which clips it was that we wanted for the actual music video, and not the wrong clips, without the clapper board it would be difficult to identify which clips we was most proud of.
The range of shots were needed too keep the audience attention and not to bore them. If we was to keep the music video in one or two various shots it is most likely the audience would lose interest in the music video, so having various shots would help keep their interest. So having various shots has its importance in making a music video.
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