Friday 1 October 2010

History of music videos

In the year 1900, Edison invented the gramophone, music is a recorded experience for the firist time, Fischinger experiments with recording sound and vision on film.

1927 came the first sound film, the Jazz singer "people wanted to see".

1930s introduced Soundies- 3minutes musical films. produced in New York, chicago and Hollywood between 1940 and 1946 often including short dance sequences.

1939- Panoram invented

1960s- Scopitone (like a juke box, but with videos). It was a forerunner of music video

there was a change in the musical landscape which now meant there was competition from multi-niche outlets e.g. we want to watch R&B we have TV and has different genre of music. so we are spoilt for choice in what type of genre we would like to listen to and watch.

Music videos are very essential for a recording artist today because the music videos itself is more important to the audiences rather than the actual vocals of the artists as they get buyers and more audience response by how good their music videos are.

music is more advanced now because as the audience we have a wider choice of what 'type' or 'genre' we could listen too. created a more niche option. for example music is now catergorized in different genres such as R&B, Rock and roll, POP, classical, jazz, arabian pop to australian pub rock. they have narrowed down to the most little niches there could be from huge genres such as R&B and hip hop and pop to genres such as furniture music and fusion jazz.

The first music video to come out on MTV was 'Video killed the Radio star' by the Buggles. This video uses sex to sell .. taking advantage of a womans attractiveness.

The music industry mainly convey the ideas of drugs, sex, rock n roll, relationships, being rebellious and having a good time.

Intertextuality is important to the music industry as it may gain more audiences and may buy more of a certain artists CD.
For example Cheryl coles music video 'Promise this' the end clip looks a lot like the Flake advert, so this may get 'flake lovers' to watch and buy her songs and also have more fans.

1 comment:

  1. Some good posts and insightful analysis. However there is a distinct lack of visuals and you have not yet posted the Music Video theory from Fridays lesson?
    I need to see that you ahve worked on this blog by Tuesday.

    ReplyDelete